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DUCATI BENTLEY LAUNCH, CREWE

Working for Mood Media, JPSS developed the Q-SYS show-control system for the live Ducati and Bentley launch in Crewe, and programmed and commissioned the projection systems that drove the reveal.

Ducati Diavel for Bentley and Bentley vehicle presented within the immersive launch environment in Crewe

The Ducati Bentley launch brought two iconic automotive brands together in a live reveal environment built around large-format projection, precisely timed media and carefully controlled presentation moments.

For a launch of this profile, the technical system had to respond predictably throughout rehearsals and the live event. Show-control logic, projection playback and operator control all needed to function as one coordinated platform.

Working for Mood Media, JPSS provided the specialist Q-SYS show-control development and projection-system programming and commissioning required to turn the technical installation into a reliable live-show system.

Bentley vehicle revealed against coordinated large-format projection at the Ducati Bentley launch in Crewe
Live presentation sequence with projected Ducati content during the Crewe launch
Guests viewing the Ducati Diavel for Bentley during the launch event in Crewe
JPSS engineer commissioning the projection environment before the Ducati Bentley live reveal

Our contributions included:

  • Q-SYS show-control development for the live reveal, providing dependable cueing, sequencing and operator control.
  • Projection-system programming to coordinate the large-format visual environment with the launch presentation.
  • Projection commissioning and validation to confirm correct playback, alignment and system behaviour before the live event.
  • Technical coordination with Mood Media’s delivery team to bring show control and projection together as one cohesive operational system.

The result was a controlled, repeatable live-show platform capable of supporting a high-profile automotive reveal with confidence.

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